CHATILLA VAN GRINSVEN, the CEO of EQUALITY WEAR LLC based in California USA, launched her swim, yoga and fitness fashion line early 2018, and now is expending the brand with hollywood sensation B HOWARD. Her passion for designing ethical athletic and athleisure fashion is inspired by her background as a professional athlete, yet, is also connected with her upbringing. Her mom, Berdie van Grinsven, was a well established fashion designer while her dad, Rahal Frikh, was a human-right activist, entrepreneur and former pro athlete himself.
In her own words, van Grinsven explains, “both my parents inspired me to be the person I am today. Being raised in a family that comes from a athletic and fashion background it is easy to pursue similar grounds. What makes me different is that I combine it all into my brand EQUALITY WEAR. The real passion behind my brand lays in the ethics of it, EQUALITY WEAR is all about generating ethical, fair-trade and animal friendly fashion while giving back to animal rights organizations like PETA and MERCY FOR ANIMALS. I established this brand because I wanted to raise a voice for those that are not heard and don’t have their own rights. My mission and vision in this world is to raise animal rights to the platform as human rights, and that itself, is what EQUALITY WEAR is about”.
Today, Chatilla van Grinsven has expanded her fashion business with no one less than hollywood Music Singer/Producer and international sensation Brandon Howard. B Howard has been recognized in the media as a member of the Jackson Family, yet he is a sensational artist himself, having worked with other world renown artists like Ne-Yo, Chris Brown, Latoya Jackson, Justin Bieber, Akon and many more. He has created hits on bilboard charts and is coming out with a new Album.
Now, also B Howard is expanding his horizons behind the music scene, as he collaborated with Chatilla van Grinsven on his fashion line that was launched at the Diversity Fashion Show in Amsterdam on May 26th 2019. In Howard’s words; “I am thrilled to be working with Chatilla on expending EQUALITY WEAR to a men’s line. We just launched my line ‘B. Howard by EQUALITY WEAR’ at the fashion show in Amsterdam which was a great success”.
The clothing line B. Howard by EQUALITY WEAR is scheduled to be sold world wide online in a few months from now.
Follow @chatilla32 and @equality_wear for more releases.